A 3D visualisation and mapping tool designed for enterprise sales, pre-sales and transformation teams.

Person on laptop

We pioneered the visualisation of non-physical, technology and data, to help you see and demonstrate, what others can’t.

Who we are

We’ve come from transformation and sales backgrounds and we wanted enable businesses to build a dynamic model that brings clarity to digital offerings and transformations. Our idea was to use 3D computer gaming technology to make it simple for everyone to understand even the most complex enterprise solutions.

What we built

EMMa3D is a 3D visualisation and modelling tool that allows you to view enterprise solutions on multiple levels of detail and demonstrate change over time. This makes it possible to connect granular details with systemic outcomes, demonstrate ROI, improve strategy and reduce delivery risk.

What our clients say



Virtual exploration by our customers prior to direct contact with our Sales team is estimated to be as high as 80% of their learning. EMMa3D is a game-changer and gives us a significant competitive advantage in leading our customers along their buying journey. The 3D graphical presentation provides a compelling buying experience that leads to faster sales with better customer confidence. Capturing even small percentage increases in total market opportunities can lead to 100's millions in additional revenue. The data-driven, 3D, gamified experience provided by EMMa3D will have a significant, top and bottom-line business impact on our go-to-market.


Mike Scott
VP Siemens PLM Software

DXC Technology Logo

EMMa3D has the ability to clearly show processes in a very visual manner – to allow non-technical and non-process individuals to easily grasp how things work or will work and makes it a fantastic tool to use. People who have expertise in the sector will be able to ‘see’ how the process works and quickly suggest improvements, when they may have struggled to get to this point using paper-based tools. The process fly-through is extremely valuable, making the process dynamic and tangible. With a fairly minimal amount of training, reasonably complex models and flows can be created and maintained.

DXC Technology

Joe Dainty
AGM - London Market Transformation at DXC Technology

Leadership team


Ian Pruden

Founder, CEO, CPO

Royal Marines Officer, JP Morgan, Barclays Executive


Matt Elsom

Co-Founder & CRO

23 years SAAS & IT Sales & Leadership


Leonidas Aristodemou PhD


PhD Artificial Intelligence at University of Cambridge


Leonidas Aristodemou PhD


PhD Artificial Intelligence at University of Cambridge

Join us and revolutionise how you visualise, map and model your products and solutions

Book your demo today!